Nivaadh Jeeth Singh a.k.a "Deejay Nivaadh Singh”, who currently owns and signed under Destination 4:13 Records has become notoriously popular in the SA entertainment scene pushing the limits in achieving his goals. His passion for entertaining started at a young age of 10, when he was exposed to live shows by his parents. ‘Seeing how much joy music brought them really captivated me. To my understanding at the time was that music is an element responsible for giving you great memories and joy.’

 

And just like that in 2006, with a makeshift drum set made out of cardboard boxes and used pencils as drumsticks, Nivaadh started his music career as a drummer. ‘I then moved on to the art of DJ’ing using two DVD players and second-hand mixer that was R40.’ DJ’ing and drumming wasn’t enough for him to satisfy his music career, thus pushing him further to learning music production and recording engineering. ‘I started my recording studio in 2008 called “Studio 4:13”. “Studio 4:13” soon changed to “Destination 4:13 Records” in 2012.

 

Some of his highlights in his career include being the first DJ ever in Zululand to be nominated and awarded finalist in the prestigious Zululand Chamber of Commerce award and when his single ‘Whoopah’ was in the Spinnin Records (Netherlands) Talent Pool Charts top 30. In 2018 was awarded “DJ OF THE YEAR” by CITY AWARDS.

 

Deejay Nivaadh Singh has a long lineup of projects to his discography, including being the producer of Umfolozi Idols winner, Vinesa Naidoo, Phaksy from SA Idols Top 8 & Leote Taylor from Rowick Deep Records and now signing of local pianist & song writer Gabriel Gerhard to Destination 4:13 Records.

 

Deejay Nivaadh Singh also simultaneously shares a double discipline & full time profession in the mechanical engineering sector, making him under 300 and one of the 20 youngest people in his mechanical disciplines in South Africa.

 

Currently, Deejay Nivaadh Singh hosts one of the country's biggest music live stream shows called "For The Love Of Music", obtaining him official verifications on Facebook, YouTube & Instagram, numerous celebrity visits, documented by eNCA & proudly driven by CFAO Mobility The Glen VW.